EXECUTIVE EXPERIENCE
Executive leadership experience across global media and platform businesses focussed on business transformation - MultiChoice Group, Viacom (MTV Brands), built upon early career foundations at Virgin Media, Channel 4, the BBC.
Global Executive Leadership
MultiChoice Group
Led strategic transformation initiatives across Africa's largest subscription video platform, supporting the transition from traditional Pay-Tv toward hybrid streaming, digital ecosystems and platform-led growth across 50+ markets.
Viacom / MTV Brands
Virgin Media
Leadership across MTV media brands internationally across 63 markets, 163 countries, focusing on platform and audience evolution, driving new content IP, distribution, monetisation during periods of digital disruption, audience fragmentation, and platform transformation.
Commercial and audience-focused leadership within a rapidly evolving telecommunications and media environment, with a focus on consumer growth, content investment, digital engagement and changing viewing behaviours.
Early Career Foundation
Channel 4
Contributed to the growth of Channel 4's digital portfolio during the early stages of broadcast transformation, including driving increased content investment across youth-entertainment brand E4, the launch of More4 and 4Music brands.
BBC
Part of the BBC's digital television expansion, supporting the development of digital audience engagement strategies and the launch of BBC Three during the transition toward digital-first viewing behaviours.
RESEARCH & STRATEGIC PERSPECTIVE
My work explores how audience behaviour, platform ecosystems, streaming technologies and AI are transforming value creation across media and sport.
My doctoral research focused on Fan engagement as a strategic business model transforming global sport in the digital economy, examining how OTT ecosystems, AI-driven media, emerging technologies, and platform dynamics are reshaping sports fandom, audience monetisation, participation, and enterprise value.